For web
Visual design principles to produce a clean and breathable layout. UX concepts to make the pleasant visuals functional. And all in alignment with business objectives.
The more time is assigned to planning, the less time the entire project will take.
I do web, print & identity graphic design using strong UX concepts, emphasizing on clean design principles.
Learn moreGoogle Analytics, Adwords/PPC management,
Google Content Experiments
Be it a web, print or identity project,
I deliver the entire project from
inception to completion.
HTML5, CSS3, un-obtrusive
Javascript/jQuery, Object Oriented PHP, HTML email
Visual design principles to produce a clean and breathable layout. UX concepts to make the pleasant visuals functional. And all in alignment with business objectives.
Storytelling design for printing and publishing. A great layout combined with different printing techniques. A good paper size management enhanced by texture and finishing. I bring a different perspective to print design.
Simple, eye-catching logos, defined by shape not by graphic effects, with one purpose in mind: a memorable identity has to be successfully used in any circumstance.
Everyone does clean HTML5 & CSS3 markup. But I write modular code, I write object oriented CSS using LESS or SASS. I dream sprite imagery. I crave webfonts usage. I love adaptive layout. I promote script minifying. And I hate inline CSS.
100% handwritten code. Unobtrusive Javascript and jQuery with AJAX calls. Object oriented PHP and optimized MySQL queries. Shopping cart integration w/ online payments, plus SSL certificates installation and API integration. In other words: the complete package.
I know its rules by heart. It has its own way to layout the information and display the images. I also know what cross-browser/email client testing really means. And I go even further ... integrating email databases with email marketing systems’ APIs.
Good design is design that sells - if there is quality content, of course. Starting with “you can’t improve what you can‘t measure”, I constantly keep an eye on how people interact with what I do. And Google tells you that I’m doing it right cuz' I passed their IQ test.
95% of PPC advertisers are doing it wrong. And they pay the Google stupidity tax. Although Adwords is an incredible simple concept, it is an evil complex machine. I spent 100s of hours managing budgets and campaigns and $1000s in self education. With good, measurable results, though.
Today’s Internet Marketing rule? Test, test & test. But not anyhow. With some goals and strategy in mind. Bringing the entire team into the game and planing to test processes, not events.
With 10+ years in the battle field, I learned more from those around me than anywhere else. So I stay close to my team while we’re on the front lines.
There is a huge amount of knowledge under my belt about every step within the development process. I understand the entire flow and I can coordinate it. From content and information architecture stages to visual design and development ones, aligning team’s expertise towards a common objective.