Starting with Paul Rand's advice (in fact, quoting a german architect) "Don't try to be original, try to be good", I believe that a functional design is not about making everything perfect, but about about which elements to trade off in order to enhance those which really matter. In other words the best experience is about the perfect balance between function and form.
I have the training, experience & global vision to produce enchanting visual designs, transforming clean and simple layouts into effective marketing tools. View 101+ things I know
Sure enough, functionality is not a trait that should be assigned to web design only. As with any other physical object, printings are made to be touched, so people interact with them as well. Alongside the layout itself, printing techniques, paper size management, texture and finishing give a different perspective to any piece of printed paper.
And I successfully combine these printing technicalities with
un-cluttered graphics, adding real value to any advertising effort.
The logo design portfolio tells a lot about the designer's ability to communicate a message with one simple visual. If he does a good job on that, he'd most probably succeed to create simple and clear visuals for other mediums, too.
Define logos by shape - and not by graphic effects. Move away any noise, clutter and wasted time, so the outcome will be pushed forward to fulfill its purpose: a memorable identity successfully used in any circumstance.