Having a considerable amount of knowledge about every step within the development process I understand the entire flow and how each stage should be in relationship with another.
Therefore, I can coordinate the entire website/app design process from content and information architecture to visual design and development, so the entire structure, design and code will act in sync and be easily adaptable to the future marketing needs.
I understand why the modular design is important for coding and further why its objectives need to be aligned with business' goals.
As the website improvement is a continuos process,
I understand which design and coding tasks are easy to implement and which ones are time consuming in order to take decisions about what would be the next step in the optimization process.
I experienced various business requirements for all the projects I was involved in, so I know how the coding process should be organized, not only to offer a streamlined application, but also in order to offer valuable output to the marketing and web analytics team.
In know why and how the design integration should go hand in hand with backend coding to offer modularity and scalability which together will allow quick and fast response to marketing changes.